Billboard and CMA's Country Music Summit
In Association with ShowClix Ticketing


June 6 & 7, 2011
Renaissance Nashville Hotel
Nashville, TN


MONDAY, JUNE 6

8:00am - 5:00pm
REGISTRATION & EXHIBITS

9:00am - 9:15am
WELCOME ADDRESS & STATE OF THE INDUSTRY 2011
Bill Werde, Editorial Director, Billboard
Steve Moore, Board Chairman, CMA

9:15am - 10:15am
INDUSTRY KEYNOTE: THE MANAGER ROUNDTABLE
Virtually all aspects of an artists career flows through the manager's office. As the role of other players in an artist's career diminishes, particularly with the downsizing of the record labels, today's managers are the true power brokers and must wear many hats, often with their own radio promotion, digital, sponsorships, PR, tour operations, publishing and legal personnel on staff. The managers have a take on every issue that will be discussed at the Summit, and some of the most influential managers in country music will weigh in on what's sure to be an enlightening keynote session.
Moderator:
Phyllis Stark, Nashville Correspondent, MSN Music
Speakers:
Doc McGhee, President, McGhee Entertainment (KISS, Darius Rucker)
Erv Woolsey, CEO, Erv Woolsey Company (George Strait)
Ken Levitan, Co-President, Vector Management (Trace Adkins, Kings Of Leon)
Bernie Cahill, Partner, ROAR Management (Zac Brown Band)
T.K. Kimbrell, President, TKO Artist Management (Toby Keith)
Virginia Davis, president, B.A.D. Management (Jewel, Steel Magnolia)


10:15am - 11:00am
TOURING SATURATION: ARE WE THERE YET?
Sponsored by Bridgestone Arena
Country touring out-performed the business at large in 2010, and has been remarkably successful in developing new headlining talent. But with more contemporary country headliners on the road than ever, is there a point where this success leads to market saturation, and if so what can be done to keep live country strong?
Key point: a hit song does not make a hit act. Talent buyers weigh in on the most critical fan connection in music and country legend Charlie Daniels will provide the perspective that comes from more than 40 years of touring.
Introduction by:
Brock Jones, V.P. of Booking, Bridgestone Arena
Moderator:
Ray Waddell, Executive Director, Content and Programming, Touring and Live Entertainment, Billboard
Speakers:
Gil Cunningham, President, Neste Event Marketing
Charlie Daniels, Artist
Darin Lashinsky, CEO, NS2
Louis Messina, President, TMG/AEG live
Brian O'Connell, President, Live Nation Country Music
Gary Weinberger, President, Red Mountain Entertainment


11:15pm - 12:15pm
SONGWRITERS: WIN, LOSE OR DRAW? CONTENT CREATION IN THE NEW DIGITAL MARKETPLACE
(WHAT YOU HAVE TO KNOW & HOW TO GET THERE)
Dating back to at least the 1940's, the epicenter of Nashville's country music industry is songwriting and publishing. Although that's still the case today, the rules of the creative road are changing just as radically and rapidly as the rest of the industry. The old rules seldom apply, but one thing is certain-- the future belongs to the songwriters who know how to work smart, invest wisely, and stay focused on change-related opportunities the new digital marketplace presents.
Moderator:
Tom Roland, Editor, Billboard Country Update
Speakers:
Rhett Akins, Songwriter and Artist
Dallas Davidson, Songwriter and Artist
Linda Edell Howard, Entertainment Lawyer, Adams and Reese LLP
Barton Herbison, Executive Director of the Nashville Songwriters Assn. International (NSAI)
Andrew P. Kintz, CFP, Managing Director, SunTrust Bank
Ben Vaughn, Executive VP/GM, EMI Music Publishing/Nashville


12:15pm - 1:30pm
BREAK

1:30pm - 2:15pm
CORPORATE AMERICA: THEY REALLY LIKE US
Hosted by AT&T and Samsung
Country artists have aligned themselves with brands for decades, and today country artists are involved in some of the most sophisticated branding and sponsorship deals in music. Here we'll discuss what makes a branding partnership work, how an artist can get in on the action, and which deals should be avoided.
Moderator:
Sheri Warnke, VP of Corporate Partnerships, CMA
Speakers:
Marcie Allen, President, MAC Presents
Keith Brannan, VP of Marketing, Country Financial
Tom Gossin, Artist, GLORIANA
Laura Hutfless, Sponsorship Agent, Creative Artists Agency
Drew McGowan, Director of Sponsorships, The Clorox Company
Stacey Portnoy, Regional Marketing Manager, Samsung


2:15pm - 3:00pm
Keynote Artist Development Case Study: Jason Aldean
Sponsored by SunTrust Bank
Since bursting onto the scene with 2005's "Hicktown", Jason Aldean has created a new paradigm for country music artist development. Rather than an overnight flash in the pan, Aldean has enjoyed a steady, if non-stop, upward career trajectory. Aldean's fourth album for Nashville independent label Broken Bow in "My Kinda Party" is his third disc to go platinum, and his fastest seller to date on its way to double platinum this year. His career is hitting on every cylinder, including radio hits, album sales and touring, where as a headliner Aldean has moved up to the arena level and is selling strong in a tour promoted by Live Nation. Success like this just doesn't happen, but rather combines talent with a series of well-played career choices. We'll explore the moves that have led to Aldean's success and discuss what's next with this Artist Development Case Study
Introduction by:
Andrew P. Kintz, CFP, Managing Director, SunTrust Bank
Moderator:
Ray Waddell, Executive Director of Content & Programming For Touring and Live Entertainment, Billboard
Speakers:
Jason Aldean, Artist
Kevin Neal, president, Buddy Lee Attractions
Chris Parr, manager, Spalding Entertainment
Rick Shedd, Senior VP of Operations, Broken Bow Records
Clarence Spalding, manager, Spalding Entertainment

3:15pm - 4:00pm
SONGS IN THE STREAM: SOCIAL COMMERCE AND THE FUTURE OF ONLINE RETAIL
New companies designed to better connect artists with fans are cropping up every day. Obviously, some are more effective than others. Are country artists taking full advantage of the opportunities in digital marketing and social networking? Listen-in as industry pioneers representing a legion of independent and mainstream artists discuss the future of online retail. Learn what Kanye West and the kid next door are both using to plan, promote and sell their latest creations, and weigh-in on whether tweets and status updates have the power to sell.
Moderator:
Michael Sloane, Cofounder, Strategic Blend
Speakers:
Patrick Faucher, Founder, Nimbit
Mike Doernberg, Co-Founder/CEO, ReverbNation
Brian Peterson, co-founder, Bandbox
Andrew Mains, VP Artist and Label Relations, TopSpin Media
J Sider, CEO, RootMusic
Marcus Whitney, CTO/entrepreneur, Moontoast

4:15pm - 5:15pm
SUPERSTAR Q&A with Carrie Underwood
Interviewed by Wade Jessen, Senior Chart Manager, Nashville, Billboard
Since her triumphant win on the fourth season of "American Idol", country superstar Carrie Underwood has established herself as an intrepid force in the broader entertainment world. In addition to her three consecutive multi-platinum albums, the Oklahoma native has topped Billboard's Hot Country Songs 10 times, with a dozen of her songs selling gold or platinum. She's amassed a bevy of industry and fan awards, including multiple Grammy Awards, Country Music Assn. honors, and has been recognized numerous times internationally. More recently, she's added film and television acting credits to her impressive resume, and has co-hosed the annual CMA awards three times. In a superstar artist keynote, she'll discuss the past, present and future of this breathtaking career at the second annual Billboard Country Music Summit.

5:30pm - 6:30pm
OPENING COCKTAIL RECEPTION and ROUNDTABLE DISCUSSIONS
Hosted by AT&T and Samsung
Roundtable Topics:
Touring: Brian Hill, Agent, Paradigm Talent and Darin Lashinsky, CEO, NS2 Labels/Recording
Publishing/Songwriter
Digital: Michael Sloane, Cofounder, Strategic Blend and Beville Darden, Senior Nashville Editor, AOL Music/The Boot
Media/Publicity: Ken Tucker, Managing Editor, Country Weekly and Cindy Heath, Owner, Monarch Publicity
Sponsorships: Marcie Allen, President, MAC Presents and Stacey Portnoy, Regional Marketing Manager, Samsung
Legal: Attorney's Philip K. Lyon and Bruce Phillips of Lyon & Phillips
Business Management: Julie Boos and Jamie Cheek, Partners/Business Managers, Flood, Bumstead, McCarthy & McCready
Introducing Billboard Pro: Tom Monday, Director of Marketing, BillboardPro and David St. Romain, Artist


6:30 pm
CMA Global Artist Party
The Stage (412 Broadway)
Directions: Take a right out of the hotel entrance (.1 miles), make a right on 5th Avenue (.1 miles) followed by a left on Broadway (.04 miles). Arrive at the destination on your left.

TUESDAY, JUNE 7, 2011

REGISTRATION & EXHIBITS
9:00am - 5:00pm

10:00am - 10:45am
COUNTRY WITHOUT BORDERS: INTERNATIONAL OPPORTUNITIES IN COUNTRY MUSIC
Traditionally, most country artists have been slow to embrace international touring and record promotion, but the ones that do often find opportunities overseas to boost both record sales and touring revenue along with the overall career. At the same time, international country artists still flock to Nashville to give a mainstream country career a shot. We'll explore both sides of the equation on this panel, examining how artists' careers can expand globally.
Moderator:
Jeff Walker, CEO, AristoMedia Group
Speakers:
Tommy Emmanuel, Artist
Ron Kitchener, President, RGK Entertainment Group
Joe Nichols, Artist
Rob Potts, CEO, Rob Potts Entertainment Edge
Judy Seale, President/CEO, Judy Seale International/Stars for Stripes
Brad Turcotte, International Director of Marketing, Big Machine Label Group


10:45am - 11:00am
CMA RESEARCH STUDY
Today's Country Music Fan: It's Not Always Who You Think - Part I
Presenter: Greg Fuson, Market Research Director, Country Music Association

11:00am - 12:00pm
MAKING AND SELLING RECORDED MUSIC: TELLING TIME OR BUILDING A WATCH? THE NEW RECORD LABEL BUSINESS MODELS UNDER A MICROSCOPE
At the BBCMS last year, the artists and label chiefs disagreed as often as they agreed on the music industry's pulse, and how to move beyond all the hand-wringing that's being done about the state of the country music union. This session will be fast- paced, lively and controversial. Make sure you're in the audience, as Nashville's label power brokers and key innovators lay it out for attendees with breathtaking candor, humor and most importantly, the cold, hard truth.
Moderator:
Glenn Peoples, Senior Editorial Analyst, Billboard
Speakers:
John Allen, Vice President, Bug Music
Tom Baldrica, President, Average Joe's Entertainment
John Esposito, President & CEO, Warner Music Nashville
Jay Frank, SVP of Music Strategy, CMT
Michael Powers, Partner, Bigger Picture Group


12:00pm - 2:00pm
AristoMedia Global Showcase
Co-Sponsored by CMA

The Second Fiddle (420 Broadway)
Directions: Take a right out of the hotel entrance, make a right on 5th Avenue (.1 miles) followed by a left on Broadway (.2 miles).
Arrive at the destination on your left.

2:00pm- 3:00pm
SUPERSTAR Q&A with Kenny Chesney
Country superstar Kenny Chesney will sit down for a candid Superstar Q&A with Billboard's Ray Waddell in a rare public interview. Chesney is among the elite artists in country music history, by any measure. His tours have raised the standard for country music in terms of production and ticket selling, moving more than a million tickets every time he embarks on a tour. After taking 2010 off from touring, Chesney's Goin' Coastal tour is packing arenas, amphitheaters and stadiums coast to coast and nearly 800,000 tickets have already been sold. Chesney has won numerous industry awards, including four CMA Entertainer of the Year awards, sold over 30 million albums, and his newest release, 2010's "Hemingway's Whiskey", debuted at Number One on the all-genre Billboard 200 Album Chart, his sixth album to achieve that feat. His songs have been staples of country radio for years. Chesney will share his insight into how his career has developed, his musical vision, and his successful outside projects in what's sure to be an informative and entertaining session.
Interviewed by: Ray Waddell, Executive Director of Content & Programming For Touring and Live Entertainment, Billboard

3:00pm - 3:15pm
CMA RESEARCH STUDY
Today's Country Music Fan: It's Not Always Who You Think - Part II
Presenter: Greg Fuson, Market Research Director, Country Music Association

3:15pm- 4:00pm
PUBLISHING: RED AND BLACK INK; RETURN ON INVESTMENT & ENTREPRENURSHIP IN A BUSINESS OF PENNIES--THE NEW ROADMAP
Nashville is loaded with songwriters who can deliver the goods, and that's not a news flash. But how are things in the corner offices at the country music publishing houses? Publishers are still bankrolling the creative process, but today's investment strategies, royalty and regulatory structure, and changing consumer tastes and trends all pose daunting challenges. So, what's new in the country music publishing arena? Plenty. From the bean counters to the CEO's and songpluggers, the city's top publishing players break it down step by step.
Moderator:
David Ross, Publisher, Music Row Publications
Speakers:
John Barker, Founder/President, ClearBox Rights
Chris Dubois, Partner, Sea Gayle Music
Pat Higdon, President UMPG, Nashville
Doug Johnson, VP of A&R, Curb Records
Carla Wallace, Co-Owner/VP Creative, Big Yellow Dog Music
Jody Williams, VP, Writer/Publisher Relations, Nashville, BMI


4:15pm - 5:30pm
COUNTRY RADIO DEAD OR ALIVE?: WHY AND HOW COUNTRY RADIO THRIVES WHILE OTHER FORMATS FIGHT FOR THEIR LIVES
The evolving marketplace poses critical challenges to the radio industry at large, and local country radio appears to be surviving and thriving, while the outlook for some other formats isn't quit as rosy. We've booked some of the brightest minds in the business to discuss the current state of radio in all formats, and country radio's top strategists debate the topic, and offer insight into Portable People Meter (PPM) ratings, programming, management and revenue challenges. They'll discuss everything form artist royalty legislation to alternate content delivery systems, and everything in between.
Moderator:
Ken Tucker, Managing Editor, Country Weekly
Speakers:
Jon Anthony, Program Director, WSIX Nashville
Skip Bishop, Senior VP/Promotion, Sony Music Nashville
Steve Blatter, Senior VP of Music Programming, Sirius XM Satellite Radio
Jan Jeffries, Senior Vice President, Cumulus Broadcasting, Inc.
Julie Talbott, President, Premiere Radio Networks


5:30pm - 6:30pm
CLOSING COCKTAIL RECEPTION
Hosted by Sony Music Nashville
Featuring Kellie Pickler



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